ABC Mall, Beirut

ABC Mall in Beirut is a prominent landmark in the retail landscape of the Middle East, renowned for its pioneering approach and comprehensive facilities. Managed by ABC Lebanon, the entity oversees a network of ABC-branded shopping malls and department stores that span a gross leasable area of approximately 115,000 square meters.

Established in 1936, ABC Mall has evolved significantly, leading to its reputation as a unique destination for shopping, dining, leisure, and entertainment. This department store is noted for introducing several retail innovations in Lebanon and the wider Middle East. Historically, it revolutionized the retail sector by implementing fixed prices at a time when bargaining was a common practice. Additionally, ABC was groundbreaking in its inclusive employment policies, being the first to incorporate women into its sales force and the first in the region to engage in advertising.

ABC Mall further distinguished itself by launching the Middle East's first "international standard" open-air mall. This was part of its broader commitment to sustainability and modern retail practices, which also included banning smoking within its premises, establishing effective waste management systems, and inaugurating the largest private photovoltaic plant in Lebanon to promote renewable energy.

The introduction of magnetic gift cards further underscored ABC's role as a trailblazer in the retail industry. Today, with six branches, ABC continues to lead the market by integrating world-class shopping with exceptional dining and entertainment options. Each branch is designed to offer a superior experience, reflecting ABC’s ongoing efforts to reinvent and enhance the shopping and leisure environment for its customers.