Alabama Theatre, Myrtle Beach

Since 1993, the Alabama Theatre has been a beloved entertainment destination for both locals and tourists in Myrtle Beach, offering the grandest variety shows on the Grand Strand. Formerly home to the renowned ONE The Show, the Alabama Theatre now presents its latest production, ICONIC, featuring spectacular choreography, an updated song selection, and an abundance of comedy, thrills, and entertainment. This new variety show promises an unforgettable experience for audiences of all ages, showcasing top-notch talent and dazzling performances.

As the holiday season approaches, the Alabama Theatre transforms into a festive wonderland with the South's Grandest Christmas Show. This cherished holiday tradition brings the joy of the season to the stage with a delightful blend of popular holiday songs, festive dance routines, spirited comedy, and the possibility of a special appearance from Santa Claus himself. It's a family-friendly experience that captures the magic of Christmas and creates lasting memories for all who attend.

In addition to its signature variety shows, the Alabama Theatre also hosts performances by some of the biggest names in entertainment. From country and Motown to pop and comedy, the theatre's guest artist showcase features legendary performers such as Jay Leno, Josh Turner, the Righteous Brothers, Diamond Rio, and the Oak Ridge Boys. With its state-of-the-art facilities and versatile event spaces, the Alabama Theatre is also an ideal venue for hosting events and gatherings of all types, including family reunions, corporate events, church groups, and bus tours.