ALSCHER, Interlaken

ALSCHER, nestled along Höheweg in the scenic town of Interlaken, is a boutique that seamlessly blends traditional Swiss craftsmanship with contemporary elegance. A fixture in Interlaken’s shopping culture for three generations, this family-owned establishment is celebrated for its diverse collection of high-quality Swiss souvenirs, jewelry, and keepsakes.

At ALSCHER, visitors are greeted by an inviting atmosphere and a knowledgeable staff eager to assist in finding the perfect piece—be it a finely designed Swiss watch, an intricately crafted Victorinox or Wenger knife, or a charming Swiss music box. The store’s collection also includes Goebel porcelain, Anri wood carvings, and other collectible items that reflect the artistic heritage and precision associated with Swiss-made products.

Beyond its assortment of premium goods, ALSCHER is deeply committed to sustainability, working closely with local suppliers and small businesses to ensure that each item on display embodies the highest standards of quality and authenticity. This dedication to excellence makes ALSCHER not only a destination for tourists seeking a memorable memento of their visit but also a beloved spot for locals who appreciate fine craftsmanship.

Whether you are an enthusiast looking to add an iconic Swiss watch to your collection or simply browsing for a unique gift, ALSCHER promises an exceptional shopping experience that celebrates the essence of Swiss artistry and tradition.