Beograđanka, Belgrade

The Beograđanka ("Belgrade Lady"), officially known as the Belgrade Palace, is a prominent modern high-rise building situated in the downtown area of Belgrade. Standing at 101 meters (331 feet) tall, it is an iconic symbol of the city and represents the "golden age" of Belgrade's development during the 1965-1974 mayoral term of Branko Pešić.

The site where Beograđanka now stands originally hosted the House of Jeremija Milivojević, a one-floor, corner house built in 1890. This house featured facades decorated in the Academism style. In 1941, just before World War II reached Yugoslavia, there were plans to construct a high-rise on this location, funded by the Teokarević family, major Serbian textile magnates.

Construction of Beograđanka began in 1969 under the leadership of two men named Branko Pešić, both hailing from Zemun: one was the mayor of Belgrade and the other was the architect of the building. Mayor Pešić laid the building's foundation charter on March 29, 1969, and the building officially opened on April 22, 1974.

Located in the heart of Belgrade's old city center, the building stretches from Terazije to Slavija Square. Its 24-story structure serves as a notable city landmark. For many years, an observation deck operated on the 22nd floor, accompanied by the "Beograđanka" restaurant, famous for its gold-plated decorative tiles. The restaurant closed in 1989 when "Studio B" (municipal TV and radio) acquired the floor.

The building's façade is composed of aluminum drapes and double-paned thermopane glass, with electronically operated outer blinds. The materials were imported from Italy, and city officials chose the darker façade material for its higher quality, despite mixed public reception. The entire façade spans 11,500 square meters (124,000 square feet).