Bucherer, Interlaken

Founded in 1888, Bucherer has established itself as one of the world’s leading watch and jewelry retailers, combining a rich legacy with modern elegance. The Bucherer Boutique in Interlaken offers a refined selection of luxury watches and exclusive jewelry pieces, appealing to connoisseurs and enthusiasts alike. As an official Rolex retailer, the store guarantees an authentic experience with its prestigious collection of timepieces, alongside creations from brands like Cartier, Chopard, IWC Schaffhausen, and TAG Heuer.

Steeped in tradition, Bucherer’s story began in Lucerne, where Carl-Friedrich Bucherer, together with his wife Louise, opened the first boutique. The family business flourished under the leadership of their sons, Ernst and Carl Eduard Bucherer, who forged a significant partnership with Hans Wilsdorf, the founder of Rolex, in 1924. This collaboration set the foundation for Bucherer’s ascent in the luxury watch market.

The Interlaken boutique is more than a store—it's an invitation to explore craftsmanship and sophistication. With a focus on unique jewelry collections designed by Bucherer’s ateliers, the boutique showcases pearls, gemstones, and custom-made pieces that reflect the brand’s commitment to excellence. Complementing the watch offerings, Bucherer Fine Jewelry provides engagement rings, wedding bands, necklaces, earrings, and bracelets, each meticulously crafted to tell its own story.

At Bucherer in Interlaken, customers receive personalized attention from experienced professionals, ensuring a comprehensive experience, whether selecting a timeless watch or customizing a jewelry piece. Visit the boutique to immerse yourself in the world of refined luxury and discover why Bucherer remains a symbol of enduring quality and innovation in the realm of fine watches and jewelry.