Capitola Reef, Santa Cruz

Capitola Reef is a charming, family-owned shop nestled in the picturesque Capitola Village, located on the scenic Monterey Bay. Established in 1991, the shop has become a local staple in the community, known for its distinctive range of personalized jewelry and accessories.

The shop produces an exclusive line of handcrafted jewelry made from gold and silver, right at their beachfront location. Their collection boasts an extensive array of precious and semi-precious stones, catering to a diverse clientele. A standout feature of their offerings includes personalized name rings, necklaces, and bracelets, which are available in sizes suitable for both babies and adults, making them perfect for personalized gifts, especially for new parents.

Capitola Reef has gained popularity for their custom-fitted toe rings, a unique product that has remained a signature item through the years. In addition to jewelry, the shop also carries a variety of apparel and beach gear, including sunglasses, hats, beach bags, sweatshirts, and T-shirts, featuring well-known brands such as Big Truck Hats, Smith Optics, Welly, Dakine, Hemlock, Volcom, and Pura Vida.

Located just one block from the ocean in downtown Capitola Beach, Capitola Reef invites visitors to explore their shop and create special memories with unique, personalized products. Whether you're a local or a tourist, a visit to Capitola Reef promises a delightful experience where you can find a special piece that captures the essence of Capitola's coastal charm.