Central Avenue and Nob Hill, Albuquerque

The Nob Hill neighborhood in Albuquerque is a residential area with a commercial district running along Central Avenue, formerly known as U.S. Route 66. The area, located just east of the University of New Mexico, was developed between 1925 and 1950 and has become a popular destination for tourists and shoppers. Nob Hill is well-known for its mix of unique, locally owned businesses and has been described as Albuquerque's "hippest, funkiest retail and entertainment district," as well as the "heart of Albuquerque's Route 66 culture." The neighborhood's name is derived from Nob Hill in San Francisco.

The commercial strip in Nob Hill began to take shape in the 1930s, as the surrounding neighborhoods grew and Central Avenue became a popular route for travelers, especially after it was designated as U.S. Route 66 in 1937. The area catered to both travelers and residents, resulting in a diverse mix of businesses, including the Aztec Motel, El Oriente Court, Modern Auto Court, Lobo Theater, De Anza Motor Lodge, and Jones Motor Company.

Today, Nob Hill offers a variety of locally owned shops, galleries, bars, and restaurants, as well as some chain stores like Buffalo Exchange and Starbucks. While most commercial activity in the past was limited to the west of Carlisle, new developments are gradually expanding eastward along Central Avenue.