Detsky Mir (Children's World), Bishkek

Children's World, or Detsky Mir, is a go-to destination for families in Bishkek, offering an extensive range of merchandise tailored for kids. From games and school supplies to clothes and shoes, this store is designed to meet every child’s needs. True to its heritage, Children's World embodies the nostalgic charm of similar stores that were once a staple in cities across the former Soviet Union.

A standout feature is the in-house café, ''Wonderful Island” (Chudo Ostrov), where parents can relax while children explore the adjoining playground. The café serves a mix of European and Central Asian cuisines, catering to varied tastes and ensuring a delightful family outing.

The launch of the Children's World store chain in Kyrgyzstan marks a key step in the company's broader expansion strategy within the CIS region. After a successful entry into Belarus and continued growth in Kazakhstan, Children's World identifies Kyrgyzstan as a promising market, citing low competition, favorable demographics, and a growing economy as significant opportunities.

With these successes in mind, the Kyrgyz market presents an opportunity to deliver high-quality children's goods at competitive prices, leveraging the brand's strong purchasing power and retail expertise. The first Children's World store in Kyrgyzstan opened in 2020, introducing its signature blend of affordability, variety, and family-friendly experiences to Bishkek and the surrounding areas.