Geppetto & Company Store, Palermo

Geppetto & Company Store, nestled in the heart of Palermo, is a treasure trove of unique and traditional children's toys. Established in 1998 by Mario Cimino, who transitioned from an accountant to a craftsman, this store embodies a passion for wooden toys that foster creativity and imagination in children. The core philosophy of Geppetto & Company is the preservation and celebration of traditional toy-making, rejecting modern plastic toys in favor of high-quality wooden ones that encourage interactive, educational, and creative play.

The store began as a small workshop where Mario, inspired by the birth of his daughter Chiara, crafted personalized, hand-made toys. Recognizing the profound impact toys have on child development, Mario expanded his venture into a specialized shop for educational and therapeutic wooden toys. The toys here do not feature lights or sounds; instead, they are designed to stimulate a child’s imagination naturally.

Over two decades, Geppetto & Company has grown into a prominent local business, distinguishing itself from larger commercial toy chains. With a steadfast commitment to quality and safety, the store attracts a discerning clientele that values sustainable and meaningful playthings. The product range has broadened significantly to include items suitable from early childhood through to toys that enhance social and therapeutic play, as well as beautifully crafted furnishings for children's rooms.

Geppetto & Company is more than just a store; it is a community advocate for child development. Emphasizing the role of play in growth, the store and its founders are dedicated to providing toys that not only delight children but also contribute to their educational and creative development.