Jefferson Standard Building, Greensboro

The Jefferson Standard Building stands tall as an iconic landmark in Greensboro, soaring to a height of 233 feet (71 meters). Completed in 1923, this majestic skyscraper served as the headquarters for the esteemed Jefferson Standard Life Insurance Company, now recognized as the Lincoln Financial Group. Boasting an impressive 18 floors, the building held the distinction of being the tallest in North Carolina until 1927, when it was surpassed by the Nissen Building in Winston-Salem. Moreover, during its heyday, it proudly held the title of the tallest structure between the vibrant cities of Washington, D.C., and Atlanta, Georgia, solidifying its status as a prominent fixture on the southeastern skyline.

Designed by the acclaimed architect Charles C. Hartmann of New York City, the Jefferson Standard Building is a masterpiece of architectural ingenuity and innovation. Julian Price, the visionary president of Jefferson Standard Life Insurance, entrusted Hartmann with the task of creating a headquarters that would reflect the company's prestige and values. Remarkably, Price financed the entire construction himself, adhering to his principle of avoiding debt. Inspired by the Equitable Building, the design of the Jefferson Standard Building incorporates a U-shape layout, facilitating the penetration of natural light and fresh air throughout the interior spaces.

The exterior facade of the Jefferson Standard Building is a captivating fusion of architectural styles, blending elements of Neo-Gothic, Neo-Classical, and Art Deco influences. Constructed primarily of terra cotta and granite, the building exudes timeless elegance and sophistication. Notable features include a terra cotta tile facade adorned with Beaux-Arts and Romanesque motifs, as well as a striking bust of Thomas Jefferson, after whom the company was named. Symbolic Buffalo nickels flank the ground floor windows, serving as emblems of thrift and economy.