Leoforos Nikis/Nikis (Victory) Avenue, Thessaloniki

Victory Avenue (Leoforos Nikis) stands out as the most renowned and bustling shopping street in the heart of Thessaloniki. It's a place that's constantly captured in photographs and paintings, and it boasts the highest property prices in the city. This three-line central street, also known as Old Waterfront, runs from Eleftherias Square and the Port, all the way along the coast, past Aristotelous Square, towards the White Tower and Alexander the Great Avenue.

As a prestigious location, Victory/Nikis Avenue is home to some of the most luxurious residences and commercial spaces in the city, as well as hosting several foreign consulates. It's a hub for commerce and entertainment, housing the finest nightclubs, numerous bars, restaurants, and retail stores that attract both tourists and locals alike. Throughout its history, it has been the site of iconic cafes, patisseries, historic cinemas, and luxury hotels along the seafront.

Originally known by different names like "Beyaz Kule Avenue" during Ottoman rule and "Vasileos Konstantinou Avenue" until 1939, it was finally named "Nikis Avenue" in 1939 to commemorate the victory in the Balkan Wars of 1912-13. The wide pedestrian sidewalk along the waterfront remains a popular spot for visitors and locals to enjoy strolls while taking in the breathtaking sea views.