Mercado Nuevo (New Market), Santa Cruz de la Sierra

The New Market, despite its name, is one of the oldest markets in Santa Cruz, and is a vibrant hub of local culture and cuisine. Recently, the market's exterior was transformed with a colorful mural showcasing traditional Bolivian art, making it a distinctive landmark that's hard to miss. Located just three blocks from the city's main plaza, the New Market offers an authentic experience where visitors can enjoy the rich flavors and lively atmosphere of a traditional Latin American market.

The market is particularly known for its array of fresh, delicious, and affordable food options, making it a popular spot for both locals and tourists looking to eat like a local. Among its culinary highlights are the natural juices, which provide a refreshing taste of the region's tropical fruits, and the typical Bolivian menu, which often includes a hearty peanut soup as an appetizer. This soup, known for its rich flavor and nourishing qualities, is a staple in Bolivian cuisine and sets the stage for a satisfying meal.

In addition to these offerings, Mercado Nuevo is famous for its "Mario Liver," a dish that has become a local favorite. This liver scramble is renowned for its flavor and is often recommended for breakfast, offering a hearty start to the day. The market's atmosphere is filled with the vibrant colors and sounds of a bustling Latin market, making it not just a place to eat but also an immersive cultural experience.