Merchants Square, Williamsburg

Merchants Square stands as a unique blend of historical charm and modern convenience in Williamsburg. Conceived in 1927 by John D. Rockefeller Jr. and Reverend W. A. R. Goodwin, this meticulously planned shopping district is a 20th-century interpretation of an 18th-century-style retail village, listed on the National Register of Historic Places. Designed by William G. Perry, chief architect of the Williamsburg Restoration, Merchants Square represents one of the earliest planned shopping districts in the United States, if not the first.

Situated along Duke of Gloucester Street (DoG St.) opposite The College of William & Mary’s campus, Merchants Square seamlessly integrates into the colonial-era ambiance of Williamsburg. Its architectural design harmonizes with the restoration's character, featuring small shops and storefronts reminiscent of the colonial era. To maintain historical accuracy, all telephone wires were placed underground, while modern amenities such as air-conditioning ducts and garage equipment were discreetly concealed with shrubs and plantings, ensuring that visitors are transported back in time as they stroll through the square.

Today, Merchants Square boasts over 40 shops and restaurants, offering a diverse array of shopping and dining experiences. Beyond retail therapy and culinary delights, the square serves as a vibrant community hub, hosting seasonal concerts, farmers' markets, and special movie screenings. Whether visitors seek a taste of history, a leisurely shopping spree, or a lively cultural experience, Merchants Square offers a delightful blend of past and present, inviting visitors to immerse themselves in the rich heritage of Williamsburg while enjoying modern-day amenities.