Neuer Wall (New Wall Street), Hamburg

New Wall (Neuer Wall) is a high-end shopping street in Hamburg's Neustadt district, running from Jungfernstieg by Lake Binnenalster to Townhouse Bridge (Stadthausbrücke). Positioned between Bleichenfleet Canal and Alster River, it features notable landmarks such as the 1710 Görtz Palace and the 1864 Mellin-Passage, a historic shopping arcade connected to Alster Arcades.

New Wall Street is widely regarded as one of the most exclusive shopping destinations in Europe. Its 1,200 meters of shop-fronts are almost entirely dedicated to luxury brands, making it a magnet for discerning shoppers seeking top-tier fashion, jewelry, and designer goods. The street's refined atmosphere, enhanced by a recent extensive refurbishment, perfectly complements the sophisticated stores that line its broad sidewalks.

Prominent international designers and luxury brands are well-represented along the New Wall. Shoppers can explore boutiques of famed labels such as Escada, Jil Sander, Joop!, Gucci, Louis Vuitton, and St. Emile.

Additionally, the street offers bespoke fashion from Akris and Liz Malraux, luxury writing instruments at Montblanc, avant-garde eyewear at Brille Vue, and vibrant jewelry at Frey Wille. For a comprehensive shopping experience, Unger presents over a hundred designer collections within a sprawling 1,000-square-meter space.

New Wall's appeal lies not only in its array of high-end products but also in its well-maintained environment that ensures an exclusive and enjoyable shopping experience. Whether seeking exclusive accessories, designer furniture, or luxury fashion, New Wall promises a retail adventure that is both sophisticated and satisfying.