Rue du Rhône (Rhone Street), Geneva

Rhone Street is one of the best-known shopping lanes in downtown Geneva. However up until the 15th century the area where Rhone Street is today was still the shore of Lake Geneva. Historically, this street was a gathering spot for horse-dealers and a place for fodder warehouses. It gradually took its current form in the 18th century, and was extended further east from the riverside in the middle of the 19th century.

Today, Rhone Street is a shopper's paradise. If you're a shopaholic, your eyes will sparkle in this bevy of temptations, featuring practically all the known luxury brands, vying with one another in elegance and style. Shopping addicts will find all their dreams come true at Rhone Street, as the local retailers are committed to fulfilling all your longings for luxury, be it watches, fashion or jewelry, handmade chocolate or whatever else you may discover (or rediscover) in what has given Geneva its reputation. Nowhere else will you find such a dense concentration of prestige!

You'll need at least half a day to resist this! And if you're craving for a break while shopping, come and admire the Malbuisson Clock, its chime and mechanical procession, which scrolls by every hour.

Albeit ultimately posh, this shopping street does have some sales taking place here also. So, if lucky, you can grab a bargain in one or more of the local stores.