The Big Apple, Swansea

Located near the Mumbles Pier in Bracelet Bay, the Big Apple is an iconic and quirky concrete kiosk that has been a beloved landmark for locals and visitors alike since its creation in the 1930s. Originally built as a roadside advertisement to promote an apple-flavored soft drink, this unique structure is the last surviving example from a series of similar apple-shaped kiosks that once dotted the South Wales coast.

The kiosk was part of a promotional campaign, with its vibrant red exterior and slogan “Drink your apple a day!” encouraging a healthier lifestyle. Other kiosks were built in coastal towns such as Aberavon, Porthcawl, Trecco Bay, and Barry, but the Mumbles Big Apple is believed to be the only one still standing, making it a rare and cherished piece of local history.

Over the decades, the Big Apple has evolved from a mere advertisement into a popular destination, serving snacks, ice cream, sweets, and seaside essentials to visitors enjoying the scenic views of Bracelet Bay. The kiosk’s position, nestled near the limestone cliffs and pebbly shores of the bay, offers a picturesque setting that adds to its charm.

In 2019, the Big Apple was designated a Grade II listed building by Cadw, the Welsh Government’s historic environment service, in recognition of its historical and architectural significance. The listing acknowledged the kiosk’s “special architectural interest” and its role as a nostalgic reminder of the heyday of seaside entertainment.

Today, the Big Apple remains a proud symbol of Mumbles’ heritage, continuing to attract visitors with its whimsical appearance and historical significance. Managed by Ameco, the company that also operates the Mumbles Pier, this distinctive structure stands as a testament to the village’s enduring charm and the community’s dedication to preserving its unique landmarks.