Via dei Coronari (Street of the Coronaries), Rome

In ancient times, Via dei Coronari was a significant path for medieval pilgrims on their way to St Peter's, leading them across the Tiber via Ponte Sant'Angelo. The street owes its name to the rosary sellers (coronari) who populated it during medieval times.

Traversing the bustling Via dei Coronari was not without risks, especially during the Holy Year of 1450 when large crowds gathered. Tragically, around 200 pilgrims lost their lives due to the crush of people or by drowning in the Tiber. While the rosary sellers have been succeeded by antique dealers, the street still preserves its charm with original buildings from the 15th and 16th centuries. Notably, the House of Fiammetta, located at Nos. 156-157, is a remarkable structure associated with Cesare Borgia's mistress.

While the prices may match the expectations for a prime location, Via dei Coronari is teeming with a multitude of shops that offer a wide array of items. In fact, the street is predominantly dedicated to these delightful shops, making it a must-visit destination for an engrossing sightseeing experience.

Tip:
If you're a fan of authentic Roman gelato, don't miss Gelateria del Teatro. Watch through the window near the entrance as they use fresh fruits to create their daily flavors, showcasing the best of Italy, including Amalfi lemons and Alba hazelnuts. Alongside traditional options, indulge in their intriguing combinations such as raspberry and sage or white chocolate with basil.