Via Monte Napoleone (Monte Napoleone Street), Milan

Nicknamed 'Montenapo' by the Milanese, this luxurious thoroughfare, with the narrow side streets branching off, is one of the most elegant destinations in Milan; also one of the most stylish and expensive in Europe. As the centermost part of Milan's fashion district (Quadrilatero della moda), it is particularly famous for its ready-to-wear clothing- and jewelry shops. Many distinguished Italian and international fashion designers and shoemakers have established their exquisite presence here, and Monte Napoleone is home to exclusive boutiques, headquarters, major offices, and large emporia of several of the world's top fashion brands.

The street's name dates back to the peak of the Napoleonic era (1804), and Monte Napoleone has been a destination for sporting gents and their ladies since then. After World War II, it became one of the foremost fashion destinations in the world, comparable to Bond and Oxford Streets in London, Rue du Faubourg-Saint-Honoré in Paris, LA's Rodeo Drive, and New York's Fifth Avenue.

Why You Should Visit:
The fancy part of Milan – fun to browse (temptation is nigh!), and even more fun to watch people.
The local personnel will treat you like royalty, regardless of whether they make a purchase.

Tip:
Walking the length of the street is worth it, and visitors can walk to La Scala in about 10 minutes or go to Corso Vittorio Emanuele II and the Galleria for more shopping.