Via Roma (Rome Street), Turin

Roma Street was built in the Fascist era from 1931 to 1937. The style favored by the fascist government was called Italian Rationalism. The street runs between Carlo Felice Square and Castello Square. The buildings between Carlo Felice Square and San Carlo Square were designed by Rationalist architect Marcello Piacentini.

Blocks were rectangular and severe in a plain Rationalist style, such as the architecture of the Prince of Piedmont Hotel (Hotel Principe di Piemonte) or the former Hotel Nazionale (Hotel Nazionale). Piacentini's style is a combination of Novecento Italiano, Neoclassicism, and Futurist Modernism.

The first six blocks kept the 18th-century style like that of neighboring San Carlo Square. Beneath the elegant arcades are shops with popular and luxury labels. Roma Street and Garibaldi Street are the two main shopping streets of Turin. Roma street, however, is more upscale, with a good mix of high-end and more affordable shops.