Wong Supermarket, Lima

Wong stands as a prominent supermarket chain in Peru. Prior to 2005, it bore the name E. Wong and had its origins in a humble store established in 1942 by Chinese-Peruvians within a residential enclave of Lima's Miraflores District. Today, the Wong brand boasts a total of 18 supermarkets.

In 1942, Erasmo Wong, a Chinese-Peruvian entrepreneur, embarked on this venture by opening a modest corner store along Avenue 2 de Mayo, nestled within the residential landscape of San Isidro. Commencing as a family-operated enterprise, the business exhibited a remarkable growth trajectory, culminating in the inauguration of the inaugural store of the current-day Wong supermarket chain in 1983. Subsequently, the next store to be added to their portfolio was situated in Ovalo Gutiérrez, within the Miraflores neighborhood.

Wong's distinctive approach to its workforce and clientele is widely acknowledged. For instance, they eschew the term "workers" in favor of "collaborators," reflecting their commitment to a positive work environment. Consequently, they have garnered numerous accolades recognizing the exceptional quality of their service.

One of Wong's notable contributions to the local community is the organization of the Gran Corso de Fiestas Patrias, a large parade held annually a few weeks prior to July 28, Peru's Independence Day. This grand procession is attended by a substantial crowd exceeding 100,000 individuals and typically takes place in Miraflores, culminating in a spectacular fireworks display.