Prostitution Information Centre (PIC), Amsterdam

Establishing an information center for the world's largest prostitution area, the Red Light District, seems like a logical step, and Miss Mariska Majoor, a former professional in the industry, brought this concept to life. Inaugurated in 1994, the PIC is a legally recognized non-profit foundation situated amidst the window brothels. Its primary mission is to provide newcomers, tourists, and visitors with clear, unbiased information about Amsterdam's thriving sex industry, fostering mutual respect and a deeper understanding of the subject.

The centre covers a wide spectrum of topics, from reputable establishments to what one can expect behind the curtains, ensuring that visitors have access to comprehensive information. They even offer a map delineating the precise areas where prostitution is legal and distribute a concise booklet that addresses the most common questions posed by tourists.

Furthermore, the center features a cozy café and shop called the Wallenwinkel. Here, you can peruse and purchase books, pamphlets, and various souvenirs related to the Red Light District, including postcards, fridge magnets, and T-shirts. Additionally, the centre organizes ninety-minute tours of the RLD, providing an immersive experience for those interested in exploring the area further.