Salzburger Heimatwerk, Salzburg

The Salzburger Heimatwerk is located in the New Residenz, which is now also home to the Salzburg Museum. The organization's primary objective is to preserve and promote the folk culture of the region.

Nestled beneath the historic vaults of the New Residenz, the Salzburger Heimatwerk has been operating since 1946. As a cultural organizer and commercial enterprise, the Heimatwerk is committed to promoting regional folk culture, specifically by preserving, nurturing, and advancing traditions related to regional costumes, customs, and handicrafts.

Upon entering the bright and welcoming rooms, guests are greeted by knowledgeable consultants dressed in the traditional Salzburg Dirndl. The Heimatwerk offers a diverse array of high-quality fabrics, elegant traditional costumes, regional handicrafts, exclusive home décor, unique gift ideas, and bespoke clothing from their in-house tailoring shop.

Their tailoring and dressmaking workshop is renowned for producing top-quality handmade dirndls and traditional costumes that blend both tradition and modern design. Customers can choose from a selection of the finest hand-woven and hand-printed fabrics, silk, coarse linen, exquisite designer products, and leather clothing.

Visitors should also take advantage of the temporary special exhibitions in the historic cellar vaults, which are always worth a visit. Additionally, the Salzburger Heimatwerk organizes the Salzburg Advent Singing (Salzburg Adventsingen) in the Large Festival Hall, one of the most well-known traditional cultural events in the entire Alpine region.